They aren’t getting in yet, but they’re close enough to see it. a cheer rings through the crowd as the first group of ticket holders moves up the escalator toward the second-floor boutique. Already well schooled in the rules of supply and demand, she is prepared to take what she can get.Īt 9 a.m. She is hoping for the version called McKenna (American Girl’s 2012 Girl of the Year), naturally, but she knows she is vying for a piece of one of North America’s hottest toy properties.
so she could be among the first to buy one of the $125 dolls. McKenna Roach, 6, dragged herself from bed at 4 a.m. The store isn’t open yet-at 8:20 on a Saturday morning in May, nothing at the Toronto mall is-but hundreds of girls and their parents have been here since 5 a.m., each hoping for a prize as magical as one of Willy Wonka’s golden tickets: a pass to get into the opening of Indigo’s new American Girl doll boutique. The lineup outside Yorkdale Shopping Centre’s Indigo store is a writhing mass of Madisons and McKennas.
